UrbanBites Cafe
"Gained 4,500 new online orders in 2 months"
$
95K
Revenue Generated
6.1%
Conversion Rate
James Wong
Founder of UrbanBites Cafe
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1. Overview
UrbanBites Cafe wanted to expand beyond local foot traffic and build a strong digital presence to increase online food orders. Their website lacked conversion flow, and social media engagement was low. They approached us to implement a growth strategy focused on online ordering and customer retention.
2. Objectives
Increase online orders through social channels
Improve customer retention and repeat purchases
Grow local brand awareness
Build a digital funnel for food delivery
3. Strategy & Process
Step 1 – Platform Optimization
We optimized their online ordering system and fixed key friction points in the checkout process to improve conversions.
Step 2 – Local Social Media Campaigns
We ran neighborhood-targeted campaigns across Facebook and Instagram and promoted their top-selling meals.
Step 3 – Influencer Collaborations
Partnered with local food bloggers and micro-influencers for authentic brand promotion and user-generated content.
Step 4 – Loyalty & Email System
Implemented loyalty rewards and automated email flows for abandoned carts and re-orders.
4. Challenges
Low online visibility in a competitive food market
Weak brand awareness outside physical location
Poor conversion from website visitors
No retention or nurturing system
5. Results
4,500 new online orders in 2 months
Revenue jumped from $50K to $95K
Conversion rate increased from 2.5% to 6.1%
Built a loyal digital customer base
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