FitFlex Gym
"Added 1,200 new members through referral campaigns"
$
180K
Revenue Generated
7.5%
Conversion Rate
Michael Carter
Co-Founder of FitFlex Gym
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1. Overview
FitFlex Gym wanted to rapidly grow membership and strengthen its community presence. Their marketing was inconsistent and lacked a clear acquisition strategy. They needed a system to consistently acquire new members.
2. Objectives
Increase gym memberships
Improve brand engagement
Build referral engine
Increase website sign-ups
3. Strategy & Process
Step 1 – Referral Program Design
We built a referral system rewarding both new and existing members with membership perks.
Step 2 – Social Ad Funnels
Designed visually appealing Facebook and Instagram ads targeting local fitness audiences.
Step 3 – Conversion Landing Pages
Optimized landing pages with fast onboarding forms and strong call-to-actions.
Step 4 – Automation Setup
Integrated automated follow-ups for trial users and membership reminders.
4. Challenges
Limited lead generation strategy
Low online conversion rate
No referral mechanism
Weak audience targeting
5. Results
1,200 new memberships in 6 weeks
Revenue increased from $80K to $180K
Conversion improved from 3.2% to 7.5%
Stronger fitness community presence
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