StyleNest Fashion
"Sold 7,800 items in a seasonal sales campaign"


$
420K
Revenue Generated
10.4%
Conversion Rate


Rajesh Kumar
Creative Director of StyleNest Fashion


Quick Navigation
1. Overview
StyleNest Fashion wanted to dominate seasonal fashion sales but lacked campaign structure and audience targeting. They needed a conversion-driven strategy to boost online clothing sales.
2. Objectives
Increase seasonal sales
Drive engagement on social media
Reduce cart abandonment
Improve product visibility
3. Strategy & Process
Step 1 – Market & Audience Research
Identified seasonal buying trends and target customer segments.
Step 2 – Influencer Marketing Push
Collaborated with fashion influencers to boost reach and brand credibility.
Step 3 – Retargeting & Email Flows
Converted warm audiences using retargeting ads and personalized email offers.
Step 4 – High-Impact Campaign Design
Created interactive Instagram stories and promotional visuals.
4. Challenges
High competition in fashion industry
Low returning customers
Weak campaign strategy
High cart abandonment
5. Results
7,800 products sold in campaign period
Revenue increased from $200K to $420K
Conversion rate doubled from 5% to 10.4%
Strong brand identity established
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