StyleNest Fashion

"Sold 7,800 items in a seasonal sales campaign"

$

420K

Revenue Generated

10.4%

Conversion Rate

Rajesh Kumar

Creative Director of StyleNest Fashion

1. Overview

StyleNest Fashion wanted to dominate seasonal fashion sales but lacked campaign structure and audience targeting. They needed a conversion-driven strategy to boost online clothing sales.

2. Objectives

  • Increase seasonal sales

  • Drive engagement on social media

  • Reduce cart abandonment

  • Improve product visibility

3. Strategy & Process

Step 1 – Market & Audience Research

Identified seasonal buying trends and target customer segments.

Step 2 – Influencer Marketing Push

Collaborated with fashion influencers to boost reach and brand credibility.

Step 3 – Retargeting & Email Flows

Converted warm audiences using retargeting ads and personalized email offers.

Step 4 – High-Impact Campaign Design

Created interactive Instagram stories and promotional visuals.

4. Challenges

  • High competition in fashion industry

  • Low returning customers

  • Weak campaign strategy

  • High cart abandonment

5. Results

  • 7,800 products sold in campaign period

  • Revenue increased from $200K to $420K

  • Conversion rate doubled from 5% to 10.4%

  • Strong brand identity established

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