TechHeaven Electronics

"Recovered 2,300 abandoned carts in 2 months"

$

580K

Revenue Generated

11.2%

Conversion Rate

Alexander T.

Founder of TechHeaven Electronics

1. Overview

TechHeaven Electronics was losing significant revenue due to abandoned carts. Their checkout process had friction, and customers were not returning to complete purchases. They needed a recovery strategy.

2. Objectives

  • Recover abandoned carts

  • Improve mobile checkout experience

  • Increase revenue from lost leads

  • Improve retention with automated follow-ups

3. Strategy & Process

Step 1 – Checkout Optimization

Simplified the checkout process with fewer steps and faster load times.

Step 2 – Email Recovery System

Launched personalized email reminders with incentive offers.

Step 3 – Push Notifications

Used web push reminders to re-engage users instantly.

Step 4 – Remarketing Campaigns

Targeted cart abandoners through display ads to bring them back.

4. Challenges

  • High cart abandonment rate

  • Weak user follow-up system

  • Slow mobile experience

  • Low urgency in conversions

5. Results

  • 2,300 abandoned carts recovered

  • Revenue grew from $300K to $580K

  • Conversion rate improved from 6% to 11.2%

  • Long-term cart recovery system in place

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